Privacy Policy
Last Updated: 2026
This Privacy Policy explains how hepc-coalition.uk ("we," "us," "our," or "Site") collects, uses, and protects your personal information. We are an affiliate website promoting Betfred betting services. Please read this policy carefully.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to newsletters.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Unique identifiers stored on your device to enhance user experience and track affiliate conversions.
- Usage Data: Pages visited, time spent on the Site, referral sources, and click-through behaviour.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand Site performance and user behaviour.
- Tracking affiliate conversions and commissions from Betfred referrals.
- Improving Site functionality, content, and user experience.
- Responding to your inquiries and communications.
- Complying with legal obligations and preventing fraud.
Cookie Policy
We use the following cookie types:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Track user behaviour and Site performance.
- Affiliate Tracking Cookies: Monitor referrals and conversions to Betfred.
- Marketing Cookies: Personalise content and deliver targeted information.
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. However, disabling cookies may affect Site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including Betfred and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party sites. We encourage you to review their privacy policies before providing personal information. Your use of third-party sites is governed by their respective terms and policies.
Your Rights
Under UK law (including the UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data ("Right to be Forgotten").
- Right to Restrict Processing: Limit how we process your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, and resolve disputes. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with Betfred's requirements and our contractual obligations. You may request deletion of your data at any time, subject to legal requirements.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Note: This Site promotes gambling services and is intended for users aged 18 and over. Gambling can be harmful. Please gamble responsibly. For support, visit www.gambleaware.co.uk.